Bros can even “fistbump” each other in order to open up the conversation.
The pop up space is taking up residence in a former Vera Wang location in Soho and is open through June 25.
Bumble’s initial goal was to create a platform that would, per the company’s FAQ, “counter problematic and antiquated hetero dating norms.” With the rise of women-centric coworking spaces like the Wing in New York and Paper Dolls in Los Angeles, it stands to reason that Bumble, with its name recognition and user base, is looking to ride that wave. from the beginning was about giving women more control in a dating context, it makes sense that it would want to expand into building powerful networks of women in other arenas.
Related: Why Women-Only Coworking Spaces Are on the Rise Bumble also has a credibility in the business realm that some of its online dating peers might not. “Opportunity starts with a connection,” Wolfe explained of the impetus behind launching the space.
Some users like Omri Rolan believe that BRO is taking a step in the right direction when it comes to dating without labels.
“The most interesting thing about joining BRO on its first day was seeing my matches grow and diversify throughout the day.