Over the past decade, the media have published breathless—and often ominous—reports of young adults engaging in “hook-ups,” a supposedly new type of casual hyper-sex in quickie, promiscuous relationships. I've reviewed the now-substantial research literature on hook-ups and discovered that the more the media (and some researchers) say that young adult sex has changed, the more it’s actually remained pretty much the same. The media did not use the term “hook-up” in a sexual/relationship context until the late 1990s, and it did not spread widely until 2006.

Which raises a question: Did something change in young American sexuality during the first decade of the current century?

Mauldin had a brief but memorable experience with Amway. They constantly show the material gain and say, 'You can have this too.' When you're recruiting people, they tell you to ask people what their dreams are.

Further research reveals United Games Marketing affiliates naming Natalyn Lewis as owner and co-founder of the company.

I wasn’t able to find any information on who the other co-founder(s) of United Games Marketing are.

In fact, when I got the chance to inspect an Amway catalogue, I made note of several key prices and later compared them to those found at discount retailers. When you consider that Wal-Mart has many times Amway’s annual sales, you will see that the situation is even worse than it looks, because Wal-Mart has enough muscle to squeeze its suppliers for much lower prices than Amway could ever hope to negotiate.

There is no information on the United Games Marketing website indicating who owns or runs the business.