Except when Jessica Walsh, a self-described hopeless romantic, and her friend Timothy Goodman, an admitted commitment phobe, resolved to date each other, they bonded over jalapeño cocktails and great sex, but ultimately did not fall in love. You don't know what's all of a sudden going to be some kind of weird Internet phenomenon. ' It's more feeling left out because you go through this experience with someone that you really care about. Tim: We're definitely closer than ever—for all the good and bad.(See: their clashing romantic outlooks.) You may know this as the premise of their ridiculously-popular, exquisitely-designed blog 40 Days of Dating, which last week scored them a movie deal with Warner Bros, to be written by Lorene Scafaria of Have there been any haters saying that the whole thing was just a gimmick now that you have the movie deal? I think what has taken people aback is how well-designed the blog is and that just helps the argument of, 'Oh, this is just a PR stunt .' No, that's just me and Jess. How did the experiment change your outlook on love? love of love), New York-based designer friends Timothy Goodman and Jessica Walsh embarked on a now-infamous experiment: they dated each other for 40 days and recorded their experiences for the whole Internet to see. ), but because it was illustrated with bold typographic artwork by Walsh, one-half of design studio Sagmeister & Walsh, and Goodman, who runs his own T. It’s also being turned into a movie by Warner Bros., to be directed by Michael Sucsy (, has just been published by Abrams. Design caught up with Walsh and Goodman about design as therapy, risk-taking in both work and love, and their hard-won dating wisdom.Their journey turned into a viral blog that has drawn over 10 million unique visitors since its launch–not just because it was an engrossing romantic dramedy (couples therapy! How has your approach to love, dating, and relationships changed since the experiment? We had our first date at The Fat Radish in the Lower East Side. However, I know that when an opportunity scares me, I must go for it. No matter what the outcome, it will certainly be an interesting experience. There is always one girl he’s really excited about that he’s trying to go out with, a second girl he’s been seeing for a few weeks and is getting tired of, and a third girl he’s been seeing a while and is getting ready to break up with. We discussed Tim’s relationship patterns, and how he’s in a constant cycle between three women.
Tim: I get women either hating on me or hitting on me.
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JW: Before the experiment, I was trying to chase love, in a way.
I was looking hard for the right person, which indirectly put way too much pressure on my relationships.